“Stylistically, the 15- and 30-second spots (which will run on TV as well as online platforms) focus predominantly on colors [designed by Carl Swanberg]—highly saturated shades of blue, red and yellow that, though they correspond literally to flavors like Blue Raspberry, Cherry and Pina Colada, also extol the virtues of doing your own thing. Eccentricity and personal style are on offer here, just as much as fruit flavors.

The “Cherry Red” spot, for example, features four women of a certain age wearing red track suits and slipping their Slurpees as they glide through a hotel casino looking self-consciously fabulous [shot by Adam Bentel, SASC]. In “Cool Blue,” a muscular bloke wearing blue swim trunks, blue slippers and a blue terrycloth robe saunters poolside past gawking onlookers while he sips a Slurpee.” 

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