“One video starts with the stark warning that “By January 9th, most people have quit their resolutions,” before a bar stool comes to life and smashes a window. The defenestration is a bid to catch up with a nearby runner, who glances at their Apple Watch for a progress update.

The other two videos feature a double bed pursuing a park runner and an armchair skimming over puddles on a sidewalk after another person. All three end with the statement “Don’t give in,” then the Apple Watch logo. [all three designed by Carol Ozzi]

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