“While ads mocking ads are nothing new, these Borderlands 3 spots are especially attention-grabbing on Instagram, where you’ve come to expect plenty of footage of perfect parties packed with beautiful people. So when one of those idealized scenes explodes into a scorched-earth wasteland populated by demon dogs and violent freaks (lensed by Matthew J. Lloyd, CSC), it tends to catch your eye.”

Read the full article and see the spots here.