“When I started shooting movies, you had to rent a very expensive camera, buy film stock, pay for developing, special equipment for editing,” [cinematographer Emmanuel Lubezki, ASC, AMC] says. “Now, you can really go out with one of these devices and make a movie. The iPhone Pro will allow filmmakers all around the world to make films that otherwise are impossible because you don’t have the means or because the cameras are too heavy or too complicated. I think the next great cinematographer or the next great film director is already making movies with one of these devices.”

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