“Here, dancers Véronique Giasson and Rahmane Belkebiche—working together for the first time and choreographed by Cirque veteran Lydia Bouchard—gracefully combine ballet and modern styles to help raise viewers’ consciousness.

Rethink [and DP Christopher Mably] shot the commercial on a full kitchen and living room set inside a large convention center space—which facilitated social distancing for the crew—and removed the ceiling to allow for the flight apparatus.

Read the article here.