““We felt a connection to the creative concept from the beginning and felt it spoke directly to who we are as a brand and how we want people to feel when driving our cars. We are incredibly proud of the outcome and the way it represents the experience of driving with Volkswagen.”

DDB Creative Partner, Jenny Mak said that working with Volkswagen ignited a depth of creativity among the team to ensure they conveyed the transformative power of driving a Volkswagen, and that needed to come across in the campaign [shot by Simon Duggan, ACS, ASC].”

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