“The campaign’s images defy conventions. Its brutalist images and shots, as well as its poetic tone, reflect the culture of the region. [Shot by DP Pablo Clemente, AEC] “Andalusia will shock you, shake you, tear you apart.”  Many of the images are influenced by the filmmaker, José Val del Omar, from Granada, who invented the zoom almost one hundred years ago. They are also full of little tributes from Lorca to Leonard Cohen, from Win Wenders to the Andalusian rock band, Triana.”

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