“The ‘Welcome to The Track’ campaign is an integrated multimedia effort. At its heart is a TV spot and online video [shot by Kristofer Bonnell] that, through slow-motion, showcases the beauty, poetry and human moments that make horse racing so exciting. The campaign, which exclusively features Ontario drivers, jockeys  and horses, as well as Ontario tracks, will also include radio, online, and social elements. “

Read the article here.