The commercial begins with a robotic puppy looking out the window of an electronics store with sad eyes as he sees a man petting a real dog on the sidewalk…

According to a press release, it took animators more than 1,900 hours to create Robo Dog, and the ad itself took more than six months to develop [to compliment the cinematography by Eric Schmidt].

This is Kia’s 13th Super Bowl spot and highlights the company’s all-electric Kia EV6, the brand’s first battery electric vehicle. Kia also has plans to release 10 additional electrified models by 2026.

Read the article and see the spot here.